I have been doing a little thinking about this topic lately. In church web design, should you feature pictures of your congregation, or just pictures of your building and surrounding neighborhood? I would like to hear where you stand. Here are my initial thoughts. Feel free to disagree or convince me otherwise.
In the world of web design [...]
Posts under ‘Marketing’
Church Web Design: People vs. Buildings
Cup with a Cause
I stopped by the 7-Eleven across from my office this morning and noticed a new promotion while I was serving myself some coffee. The promotion is called “Cup with a Cause”, and it’s a philanthropic venture for 7-Eleven. Here’s a description of the program from www.cupwithacause.com.
The 7-Eleven Coffee Cup with a Cause program brings limited edition coffee [...]
Viral Marketing and Fringe
Just came across an awesome viral marketing campaign for Fringe, the J.J. Abrams drama on FOX. If you watch the show, you’re probably aware of a character called “The Observer” who seems to appear whenever strange things happen. Apparently FOX has launched a campaign where they place actors posing as “The Observer” in various locations around [...]
You Aren’t Hurting Anyone
Let me give you a quick disclaimer. I am in charge of overseeing the direct mail program at a small non-profit organization in Southern California. Keep that in mind as you read this.
I understand that there are people out there who do not like direct mail. Heck, I’m not thrilled with the direct [...]
Ad Cutbacks
I found this quote interesting given both my and my wife’s connection with direct mail.
As for overall ad spending, Barclays Capital is trimming its estimates for both overall and Internet ad spending. Total ad spending in the U.S. (including cable and broadcast TV, radio, newspapers, magazines, Yellow Pages, direct mail, Internet, and outdoor) it [...]
A Few Fundraising Ideas
One of my many jobs is working for a homeless services agency in Pasadena. After our last development staff meeting, in which we all seemed down regarding the financial outlook for the coming year, I did some thinking. The following are a few of the thoughts I have been playing around with in [...]
Bad Direct Mail
This is in no way meant to be a criticism of the validity, necessity, or mission of the organization 24april1915.org, but they are in serious need of help with their direct mail campaign.
Yesterday I received a very unfortunate piece of mail from them. Let me take a moment to describe it. It arrived in 6.5″ [...]
Glendale Website
This is an image of the new (temporary) Glendale Church of Christ website. It’s based on the design for the up and coming website, which is still a little ways off. Let me know what you think. I’m interested in your feedback, because I’m on the team that is working to design the new [...]
Church Logos
According to Church Relevance here are the Top 20 Church Logos. I wondery why I don't see my Church, or any Churches of Christ, on this list.
Christian Retail
I was reading this morning about the International Christian Retail Show which occurred July 9-13 at the Colorado Convention Center in Denver, CO and it led me to wonder what would Jesus think? Would he walk in there and start tipping tables and ransacking booths. Would he react like he did when he cleansed the [...]
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