BrianHimes.com
I received my email invitation to download the new Pennywise album, Reason to Believe, for free this morning. For your free download invitation head on over to www.myspace.com/pennywise, but do it quick because I'm not sure how long this promotion will last. I can't really attest to the quality of the album, as I have yet to listen to it, but it's free and it's Pennywise so… there you go.
I wonder how many other bands are going to be giving their music away for free? Radiohead practically gave away In Rainbows, and Nine Inch Nails gave away a portion of their newest release, Ghosts. Is this a trend that is going to hang on? What do you think?
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The LA Times did a little online piece about similar tactics used in ’07. I thought it was interesting that they talked about Prince as someone who views CDs as a “loss leader,” just to build momentum for merchandising and live shows. Maybe that’s part of the future. I’d guess its a future where I’ll continue to have more opportunities to hear bands who have less opportunities. Maybe fewer heard musicians who can produce over the long haul. I wonder about this.