The New Hip Thing and You Don’t Have to Choose

What is the deal with these new frozen yogurt places that only serve a couple of different flavors? And, what’s wrong with the places that have more than two?   Do we just have so many choices in our lives that we need to begin pairing back the possibilities?  Maybe movie theaters should only show one movie at a time.   Maybe McDonalds should only serve the Big Mac.  Maybe Footlocker should only carry Nike shoes. Maybe Ford should only make Mustangs. For a nation that thrives on choice it’s really odd to me that a popular frozen yogurt place can only serve two flavors and still be the new hip thing.